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Marketing & Engagement
Writing an advertising plan and script
In this lesson, students learn to prepare what they will say and how to prepare to sell business ads or sponsorships.Money Matters + Experiential Project
Marketing & Engagement
Branding your staff through social media
Instead of maintaining absolute secrecy and hoarding your work until it’s published, be open about what you’re working on.Managing Your Publication
Marketing & Engagement
Involving alumni in your publication
This lesson focuses on how your staff can tap into the resources of your journalism community to build your identity, your program, resources and interest in your publication. This lesson provides several examples of programs, publications and opportunities that can be built into the traditions and calendar of your publication year.Entrepreneurship and Engagement Basics
Marketing & Engagement
Featuring underrepresented students in the yearbook
Feature Pages and Feature Sections provide contemporary and meaningful forums to include personal coverage and varied forms of storytelling in your publication.Reaching Your Audience
Marketing & Engagement
Using your theme to develop your brand
This lesson walks students through four aspects of using their theme to create an image/brand that can be used to promote the work and the staff.Managing Your Publication
Marketing & Engagement
We built this community — A case study of a community-building journalism project
In this lesson, we will look at three different types of media (from professional and scholastic domains) that have undertaken storytelling projects in order to humanize faces in a crowd and issues in the world.Entrepreneurship and Engagement Basics
Marketing & Engagement
Choosing social media tools
In this lesson, students use a decision-making model to determine the most appropriate social media tool for their intended purpose.Reaching Your Audience
Marketing & Engagement
Evaluating your entrepreneurship
In this lesson, students develop an “entrepreneurship report card” that could be used to determine the strength of a staff’s entrepreneurial activities.Entrepreneurship and Engagement Basics
Marketing & Engagement
Audience involvement and tragedy
This single-day lesson challenges students to consider questions of ethics when involving citizens as journalists through social media in dangerous breaking news events.Reaching Your Audience
Marketing & Engagement
Creating a large-scale fundraiser
This single-day lesson introduces students to the 5K race fundraising event used by a newspaper staff from Rockville, Maryland.Money Matters + Experiential Project
Marketing & Engagement
Managing online advertising
This lesson introduces students to the online advertising model used by a student media program in Missouri.Money Matters + Experiential Project
Marketing & Engagement
Publication marketing presentations
This single-day lesson is the culminating activity for Unit 5: Money Matters.Money Matters + Experiential Project
Marketing & Engagement
Contrasting entrepreneurship and reporting
This lesson builds on the previous introduction to the concept of entrepreneurship and how it applies to journalism with particular attention to examples and non-examples of entrepreneurship in journalism, excluding production activities.Entrepreneurship and Engagement Basics
Marketing & Engagement
Using survey results to profile your audience
This lesson prompts students to synthesize the results from their survey project to determine a large scale profile of their audience’s social media habits and publication preferences.Knowing Your Audience
Marketing & Engagement
Publication marketing assessment
This exam covers information from the Reaching Your Audience, Managing Your Publication and Money Matters units.Money Matters + Experiential Project
Marketing & Engagement
Entrepreneurship in scholastic journalism
This lesson digs deeper into the "how" of entrepreneurship and what it looks like in high school settings by displaying examples of how other high school journalism programs have engaged in entrepreneurial activities.Entrepreneurship and Engagement Basics
Marketing & Engagement
Investigating the pros and cons of social media outlets
Students will examine case studies about social media marketing from a professional social media strategist and several high school media staffs and conduct an investigation to determine the advantages and disadvantages of several social media outlets.Reaching Your Audience
Marketing & Engagement
Designing a new publication
In this lesson, students will envision a new publication for their school, based on market audience preferences and what would add the most value to their campus.Money Matters + Experiential Project
Marketing & Engagement
Social media 101
This lesson introduces students to the basics of how social media is used by journalists, including a definition for social media, its purposes in journalism and tool selection.Reaching Your Audience
Marketing & Engagement
Using theme and branding as marketing tools
This lesson prompts students to examine the ways to use theme and publication branding as a marketing tool.Managing Your Publication