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Marketing & Engagement
Branding your staff through social media
Instead of maintaining absolute secrecy and hoarding your work until it’s published, be open about what you’re working on.Managing Your Publication
Marketing & Engagement
Involving alumni in your publication
This lesson focuses on how your staff can tap into the resources of your journalism community to build your identity, your program, resources and interest in your publication. This lesson provides several examples of programs, publications and opportunities that can be built into the traditions and calendar of your publication year.Entrepreneurship and Engagement Basics
Marketing & Engagement
Featuring underrepresented students in the yearbook
Feature Pages and Feature Sections provide contemporary and meaningful forums to include personal coverage and varied forms of storytelling in your publication.Reaching Your Audience
Marketing & Engagement
Using your theme to develop your brand
This lesson walks students through four aspects of using their theme to create an image/brand that can be used to promote the work and the staff.Managing Your Publication
Marketing & Engagement
We built this community — A case study of a community-building journalism project
In this lesson, we will look at three different types of media (from professional and scholastic domains) that have undertaken storytelling projects in order to humanize faces in a crowd and issues in the world.Entrepreneurship and Engagement Basics
Marketing & Engagement
Writing an advertising plan and script
In this lesson, students learn to prepare what they will say and how to prepare to sell business ads or sponsorships.Money Matters + Experiential Project
Marketing & Engagement
Choosing social media tools
In this lesson, students use a decision-making model to determine the most appropriate social media tool for their intended purpose.Reaching Your Audience
Marketing & Engagement
Evaluating your entrepreneurship
In this lesson, students develop an “entrepreneurship report card” that could be used to determine the strength of a staff’s entrepreneurial activities.Entrepreneurship and Engagement Basics
Marketing & Engagement
Audience involvement and tragedy
This single-day lesson challenges students to consider questions of ethics when involving citizens as journalists through social media in dangerous breaking news events.Reaching Your Audience
Marketing & Engagement
Creating a large-scale fundraiser
This single-day lesson introduces students to the 5K race fundraising event used by a newspaper staff from Rockville, Maryland.Money Matters + Experiential Project
Marketing & Engagement
Managing online advertising
This lesson introduces students to the online advertising model used by a student media program in Missouri.Money Matters + Experiential Project
Marketing & Engagement
Defining an audience with market research
This lesson is designed to introduce students to the practice of market research as the basis for entrepreneurial strategy decisions including defining an audience and exploring the implications of social media on traditional market research strategies.Knowing Your Audience
Marketing & Engagement
Understanding budgeting concerns
This single-day lesson begins with an introduction to budgeting and the factors that media organizations must consider when putting together a budget.Money Matters + Experiential Project
Marketing & Engagement
Creating market research surveys
This lesson is designed to give students practice in writing effective market research questions with a focus on promoting a publication and advertising through the use of social media.Knowing Your Audience
Marketing & Engagement
Comparing advertising and fundraising as revenue sources
In this lesson, students apply their knowledge of sales and marketing concepts and budgeting techniques to think about the pros and cons of advertising and fundraising and to get practical about advertising and fundraising in their own communitiesMoney Matters + Experiential Project
Marketing & Engagement
Writing social media posts for breaking news
A lesson introducing students to techniques used in writing for social media, with a particular focus on Facebook, X (formerly Twitter) and PinterestReaching Your Audience
Marketing & Engagement
Creating an advertising brochure
Students apply their knowledge of sales and marketing concepts and budgeting techniques to get practical about advertising in their own communities.Money Matters + Experiential Project