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Marketing & Engagement
Using your theme to develop your brand
This lesson walks students through four aspects of using their theme to create an image/brand that can be used to promote the work and the staff.Managing Your Publication
Marketing & Engagement
We built this community — A case study of a community-building journalism project
In this lesson, we will look at three different types of media (from professional and scholastic domains) that have undertaken storytelling projects in order to humanize faces in a crowd and issues in the world.Entrepreneurship and Engagement Basics
Marketing & Engagement
Writing an advertising plan and script
In this lesson, students learn to prepare what they will say and how to prepare to sell business ads or sponsorships.Money Matters + Experiential Project
Marketing & Engagement
Branding your staff through social media
Instead of maintaining absolute secrecy and hoarding your work until it’s published, be open about what you’re working on.Managing Your Publication
Marketing & Engagement
Involving alumni in your publication
This lesson focuses on how your staff can tap into the resources of your journalism community to build your identity, your program, resources and interest in your publication. This lesson provides several examples of programs, publications and opportunities that can be built into the traditions and calendar of your publication year.Entrepreneurship and Engagement Basics
Marketing & Engagement
Featuring underrepresented students in the yearbook
Feature Pages and Feature Sections provide contemporary and meaningful forums to include personal coverage and varied forms of storytelling in your publication.Reaching Your Audience
Marketing & Engagement
Choosing social media tools
In this lesson, students use a decision-making model to determine the most appropriate social media tool for their intended purpose.Reaching Your Audience
Marketing & Engagement
Evaluating your entrepreneurship
In this lesson, students develop an “entrepreneurship report card” that could be used to determine the strength of a staff’s entrepreneurial activities.Entrepreneurship and Engagement Basics
Marketing & Engagement
Audience involvement and tragedy
This single-day lesson challenges students to consider questions of ethics when involving citizens as journalists through social media in dangerous breaking news events.Reaching Your Audience
Marketing & Engagement
Creating a large-scale fundraiser
This single-day lesson introduces students to the 5K race fundraising event used by a newspaper staff from Rockville, Maryland.Money Matters + Experiential Project
Marketing & Engagement
Managing online advertising
This lesson introduces students to the online advertising model used by a student media program in Missouri.Money Matters + Experiential Project
Marketing & Engagement
Creating an advertising brochure
Students apply their knowledge of sales and marketing concepts and budgeting techniques to get practical about advertising in their own communities.Money Matters + Experiential Project
Marketing & Engagement
Social media ethics: Reader comments
Students will read and discuss a case study from Mill Valley High School in Kansas about an article that actually caused a disturbance in school because social media extended the opportunities for readers to respond to the article.Reaching Your Audience
Marketing & Engagement
Pitch a fundraiser
On this two-day lesson, students will focus on fundraising possibilities with the purpose of designing a viable fundraiser that makes more money than it costs to plan.Money Matters + Experiential Project
Marketing & Engagement
Creating social media policies
This lesson prompts students to review and develop policies suitable for a staff manual for entrepreneurial activities related to engaging with an audience, particularly social media, marketing and public relations.Reaching Your Audience
Marketing & Engagement
Selling yearbooks
Students will review strategies for yearbook sales, including timelines, incentives, promotion and methods for increasing demand.Money Matters + Experiential Project
Marketing & Engagement
Assessment: Entrepreneurship Basics and Know Your Audience units
This exam covers the information from the Entrepreneurship Basics and Knowing Your Audience units.Knowing Your Audience
Marketing & Engagement
Planning for publication distribution
Students will participate in a discussion about distributing various products and then complete two assignments to consider the event planning process and addressing audience complaints and feedback, as well as corrections and Letters to the EditorManaging Your Publication