Looking for something specific? Search the full curriculum library here ›
Marketing & Engagement
Creating social media policies
This lesson prompts students to review and develop policies suitable for a staff manual for entrepreneurial activities related to engaging with an audience, particularly social media, marketing and public relations.Reaching Your Audience
Marketing & Engagement
Selling yearbooks
Students will review strategies for yearbook sales, including timelines, incentives, promotion and methods for increasing demand.Money Matters + Experiential Project
Marketing & Engagement
Assessment: Entrepreneurship Basics and Know Your Audience units
This exam covers the information from the Entrepreneurship Basics and Knowing Your Audience units.Knowing Your Audience
Marketing & Engagement
Planning for publication distribution
Students will participate in a discussion about distributing various products and then complete two assignments to consider the event planning process and addressing audience complaints and feedback, as well as corrections and Letters to the EditorManaging Your Publication
Marketing & Engagement
Defining entrepreneurship in journalism
This lesson will provide students with an introduction to the concept of entrepreneurship and how it applies to journalism.Entrepreneurship and Engagement Basics
Marketing & Engagement
Economics principles for publications marketing
This lesson lays the conceptual foundation for sales and marketing principles.Managing Your Publication
Marketing & Engagement
Publication marketing presentations
This single-day lesson is the culminating activity for Unit 5: Money Matters.Money Matters + Experiential Project
Marketing & Engagement
Contrasting entrepreneurship and reporting
This lesson builds on the previous introduction to the concept of entrepreneurship and how it applies to journalism with particular attention to examples and non-examples of entrepreneurship in journalism, excluding production activities.Entrepreneurship and Engagement Basics
Marketing & Engagement
Using survey results to profile your audience
This lesson prompts students to synthesize the results from their survey project to determine a large scale profile of their audience’s social media habits and publication preferences.Knowing Your Audience
Marketing & Engagement
Publication marketing assessment
This exam covers information from the Reaching Your Audience, Managing Your Publication and Money Matters units.Money Matters + Experiential Project
Marketing & Engagement
Entrepreneurship in scholastic journalism
This lesson digs deeper into the "how" of entrepreneurship and what it looks like in high school settings by displaying examples of how other high school journalism programs have engaged in entrepreneurial activities.Entrepreneurship and Engagement Basics
Marketing & Engagement
Investigating the pros and cons of social media outlets
Students will examine case studies about social media marketing from a professional social media strategist and several high school media staffs and conduct an investigation to determine the advantages and disadvantages of several social media outlets.Reaching Your Audience
Marketing & Engagement
Designing a new publication
In this lesson, students will envision a new publication for their school, based on market audience preferences and what would add the most value to their campus.Money Matters + Experiential Project
Marketing & Engagement
Social media 101
This lesson introduces students to the basics of how social media is used by journalists, including a definition for social media, its purposes in journalism and tool selection.Reaching Your Audience
Marketing & Engagement
Using theme and branding as marketing tools
This lesson prompts students to examine the ways to use theme and publication branding as a marketing tool.Managing Your Publication
Marketing & Engagement
Crafting an entrepreneurial vision
This lesson prompts students to create a vision poster for the entrepreneurial aspects of their journalism program, detailing their current reality and describing improvements that should be made.Entrepreneurship and Engagement Basics
Marketing & Engagement
Adding a new publication
Students will take notes on the pros/cons of different publication types, considerations and questions to answer, and how to market a new publication or new platform to an existing or new audience.Managing Your Publication
Marketing & Engagement
Defining an audience with market research
This lesson is designed to introduce students to the practice of market research as the basis for entrepreneurial strategy decisions including defining an audience and exploring the implications of social media on traditional market research strategies.Knowing Your Audience