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Marketing & Engagement
Entrepreneurship in scholastic journalism
This lesson digs deeper into the "how" of entrepreneurship and what it looks like in high school settings by displaying examples of how other high school journalism programs have engaged in entrepreneurial activities.Entrepreneurship and Engagement Basics
Marketing & Engagement
Investigating the pros and cons of social media outlets
Students will examine case studies about social media marketing from a professional social media strategist and several high school media staffs and conduct an investigation to determine the advantages and disadvantages of several social media outlets.Reaching Your Audience
Marketing & Engagement
Designing a new publication
In this lesson, students will envision a new publication for their school, based on market audience preferences and what would add the most value to their campus.Money Matters + Experiential Project
Marketing & Engagement
Social media 101
This lesson introduces students to the basics of how social media is used by journalists, including a definition for social media, its purposes in journalism and tool selection.Reaching Your Audience
Marketing & Engagement
Using theme and branding as marketing tools
This lesson prompts students to examine the ways to use theme and publication branding as a marketing tool.Managing Your Publication
Marketing & Engagement
Crafting an entrepreneurial vision
This lesson prompts students to create a vision poster for the entrepreneurial aspects of their journalism program, detailing their current reality and describing improvements that should be made.Entrepreneurship and Engagement Basics
Marketing & Engagement
Adding a new publication
Students will take notes on the pros/cons of different publication types, considerations and questions to answer, and how to market a new publication or new platform to an existing or new audience.Managing Your Publication
Marketing & Engagement
Defining an audience with market research
This lesson is designed to introduce students to the practice of market research as the basis for entrepreneurial strategy decisions including defining an audience and exploring the implications of social media on traditional market research strategies.Knowing Your Audience
Marketing & Engagement
Understanding budgeting concerns
This single-day lesson begins with an introduction to budgeting and the factors that media organizations must consider when putting together a budget.Money Matters + Experiential Project
Marketing & Engagement
Creating market research surveys
This lesson is designed to give students practice in writing effective market research questions with a focus on promoting a publication and advertising through the use of social media.Knowing Your Audience
Marketing & Engagement
Comparing advertising and fundraising as revenue sources
In this lesson, students apply their knowledge of sales and marketing concepts and budgeting techniques to think about the pros and cons of advertising and fundraising and to get practical about advertising and fundraising in their own communitiesMoney Matters + Experiential Project
Marketing & Engagement
Writing social media posts for breaking news
A lesson introducing students to techniques used in writing for social media, with a particular focus on Facebook, X (formerly Twitter) and PinterestReaching Your Audience
Marketing & Engagement
Creating an advertising brochure
Students apply their knowledge of sales and marketing concepts and budgeting techniques to get practical about advertising in their own communities.Money Matters + Experiential Project
Marketing & Engagement
Social media ethics: Reader comments
Students will read and discuss a case study from Mill Valley High School in Kansas about an article that actually caused a disturbance in school because social media extended the opportunities for readers to respond to the article.Reaching Your Audience
Marketing & Engagement
Pitch a fundraiser
On this two-day lesson, students will focus on fundraising possibilities with the purpose of designing a viable fundraiser that makes more money than it costs to plan.Money Matters + Experiential Project