Marketing & Engagement

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Creating market research surveys

This lesson is designed to give students practice in writing effective market research questions with a focus on promoting a publication and advertising through the use of social media.

Comparing advertising and fundraising as revenue sources

In this lesson, students apply their knowledge of sales and marketing concepts and budgeting techniques to think about the pros and cons of advertising and fundraising and to get practical about advertising and fundraising in their own communities

Alternative funding models for news

How advertising affects us

Reader focus groups

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