Looking for something specific? Search the full curriculum library here ›
Marketing & Engagement
Defining an audience with market research
This lesson is designed to introduce students to the practice of market research as the basis for entrepreneurial strategy decisions including defining an audience and exploring the implications of social media on traditional market research strategies.Knowing Your Audience
Marketing & Engagement
Understanding budgeting concerns
This single-day lesson begins with an introduction to budgeting and the factors that media organizations must consider when putting together a budget.Money Matters + Experiential Project
Marketing & Engagement
Creating market research surveys
This lesson is designed to give students practice in writing effective market research questions with a focus on promoting a publication and advertising through the use of social media.Knowing Your Audience
Marketing & Engagement
Comparing advertising and fundraising as revenue sources
In this lesson, students apply their knowledge of sales and marketing concepts and budgeting techniques to think about the pros and cons of advertising and fundraising and to get practical about advertising and fundraising in their own communitiesMoney Matters + Experiential Project
Marketing & Engagement
Writing social media posts for breaking news
A lesson introducing students to techniques used in writing for social media, with a particular focus on Facebook, X (formerly Twitter) and PinterestReaching Your Audience
Marketing & Engagement
Creating an advertising brochure
Students apply their knowledge of sales and marketing concepts and budgeting techniques to get practical about advertising in their own communities.Money Matters + Experiential Project
Marketing & Engagement
Social media ethics: Reader comments
Students will read and discuss a case study from Mill Valley High School in Kansas about an article that actually caused a disturbance in school because social media extended the opportunities for readers to respond to the article.Reaching Your Audience
Marketing & Engagement
Pitch a fundraiser
On this two-day lesson, students will focus on fundraising possibilities with the purpose of designing a viable fundraiser that makes more money than it costs to plan.Money Matters + Experiential Project
Marketing & Engagement
Creating social media policies
This lesson prompts students to review and develop policies suitable for a staff manual for entrepreneurial activities related to engaging with an audience, particularly social media, marketing and public relations.Reaching Your Audience
Marketing & Engagement
Selling yearbooks
Students will review strategies for yearbook sales, including timelines, incentives, promotion and methods for increasing demand.Money Matters + Experiential Project
Marketing & Engagement
Assessment: Entrepreneurship Basics and Know Your Audience units
This exam covers the information from the Entrepreneurship Basics and Knowing Your Audience units.Knowing Your Audience
Marketing & Engagement
Planning for publication distribution
Students will participate in a discussion about distributing various products and then complete two assignments to consider the event planning process and addressing audience complaints and feedback, as well as corrections and Letters to the EditorManaging Your Publication
Marketing & Engagement
Defining entrepreneurship in journalism
This lesson will provide students with an introduction to the concept of entrepreneurship and how it applies to journalism.Entrepreneurship and Engagement Basics
Marketing & Engagement
Economics principles for publications marketing
This lesson lays the conceptual foundation for sales and marketing principles.Managing Your Publication
Marketing & Engagement
Publication marketing presentations
This single-day lesson is the culminating activity for Unit 5: Money Matters.Money Matters + Experiential Project
Marketing & Engagement
Contrasting entrepreneurship and reporting
This lesson builds on the previous introduction to the concept of entrepreneurship and how it applies to journalism with particular attention to examples and non-examples of entrepreneurship in journalism, excluding production activities.Entrepreneurship and Engagement Basics