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Marketing & Engagement
Comparing advertising and fundraising as revenue sources
In this lesson, students apply their knowledge of sales and marketing concepts and budgeting techniques to think about the pros and cons of advertising and fundraising and to get practical about advertising and fundraising in their own communitiesMoney Matters + Experiential Project
Marketing & Engagement
Writing social media posts for breaking news
A lesson introducing students to techniques used in writing for social media, with a particular focus on Facebook, X (formerly Twitter) and PinterestReaching Your Audience
Marketing & Engagement
Creating an advertising brochure
Students apply their knowledge of sales and marketing concepts and budgeting techniques to get practical about advertising in their own communities.Money Matters + Experiential Project
Marketing & Engagement
Social media ethics: Reader comments
Students will read and discuss a case study from Mill Valley High School in Kansas about an article that actually caused a disturbance in school because social media extended the opportunities for readers to respond to the article.Reaching Your Audience
Marketing & Engagement
Pitch a fundraiser
On this two-day lesson, students will focus on fundraising possibilities with the purpose of designing a viable fundraiser that makes more money than it costs to plan.Money Matters + Experiential Project
Marketing & Engagement
Creating social media policies
This lesson prompts students to review and develop policies suitable for a staff manual for entrepreneurial activities related to engaging with an audience, particularly social media, marketing and public relations.Reaching Your Audience
Marketing & Engagement
Selling yearbooks
Students will review strategies for yearbook sales, including timelines, incentives, promotion and methods for increasing demand.Money Matters + Experiential Project
Marketing & Engagement
Assessment: Entrepreneurship Basics and Know Your Audience units
This exam covers the information from the Entrepreneurship Basics and Knowing Your Audience units.Knowing Your Audience
Marketing & Engagement
Planning for publication distribution
Students will participate in a discussion about distributing various products and then complete two assignments to consider the event planning process and addressing audience complaints and feedback, as well as corrections and Letters to the EditorManaging Your Publication
Marketing & Engagement
Defining entrepreneurship in journalism
This lesson will provide students with an introduction to the concept of entrepreneurship and how it applies to journalism.Entrepreneurship and Engagement Basics
Marketing & Engagement
Economics principles for publications marketing
This lesson lays the conceptual foundation for sales and marketing principles.Managing Your Publication
Marketing & Engagement
Publication marketing presentations
This single-day lesson is the culminating activity for Unit 5: Money Matters.Money Matters + Experiential Project
Marketing & Engagement
Contrasting entrepreneurship and reporting
This lesson builds on the previous introduction to the concept of entrepreneurship and how it applies to journalism with particular attention to examples and non-examples of entrepreneurship in journalism, excluding production activities.Entrepreneurship and Engagement Basics
Marketing & Engagement
Using survey results to profile your audience
This lesson prompts students to synthesize the results from their survey project to determine a large scale profile of their audience’s social media habits and publication preferences.Knowing Your Audience
Marketing & Engagement
Publication marketing assessment
This exam covers information from the Reaching Your Audience, Managing Your Publication and Money Matters units.Money Matters + Experiential Project
Marketing & Engagement
Entrepreneurship in scholastic journalism
This lesson digs deeper into the "how" of entrepreneurship and what it looks like in high school settings by displaying examples of how other high school journalism programs have engaged in entrepreneurial activities.Entrepreneurship and Engagement Basics
Marketing & Engagement
Investigating the pros and cons of social media outlets
Students will examine case studies about social media marketing from a professional social media strategist and several high school media staffs and conduct an investigation to determine the advantages and disadvantages of several social media outlets.Reaching Your Audience