The Latest
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How well can your students
recognize sponsored content?
by John Bowen Title How well can your students recognize sponsored content? Description — third in the sequence Because of the rapid spread of sponsored content, students may have to decide whether to accept sponsored content in their student media. How well can they recognize it and what would they do once they recognize it?…
Resources
Resources for sponsored content/native advertising • 12 examples of native ads (and why they work) http://www.copyblogger.com/examples-of-native-ads/ •3 examples of branded content marketing done really, really well http://oursocialtimes.com/3-examples-of-branded-content-marketing-done-really-really-well/ • 7 great examples of branded content http://www.creativebloq.com/branding/7-great-examples-branded-content-61620674 • An ethical framework for sponsored content http://www.wnyc.org/story/307741-ethical-framework-sponsored-content/ * Article or ad? When it comes to native advertising, no…
What happens when a journalist
gets it wrong?
by Jeff Kocur Title What happens when a journalist gets it wrong? Description Inaccurate reporting is not the same as fake news, but it can carry the same consequence. What are the forces at play that compel journalists to strive for accuracy? How do media organizations stay accountable for the work of their journalists? What…
News v. public relations
Our second Tools of Truth lesson addresses fake news by helping communities differentiate between public relations and journalistic news. The entire package will be available Wed., Aug. 30. The Tools Truth package consists of more than 20 lessons on how to deal with fake news in four categories: censorship, satire, sloppy reporting and deceptive news. This…
What should go into an editorial policy?
What should not? QT3
Editorial policies are the foundations for your journalism program. Often short, these statements address forum status, who makes final decisions of content and prior review. Think of it this way: a strong policy is prescriptive. It says what students will do. A policy is like a constitution and sets the legal framework for student media….
Real, fake or satire?
A quick review
by Michael Johnson Jeopardy-style game activity Following the How to Spot Fake News lesson or Satire’s role in Current Events lesson (or perhaps even on its own or before the lesson), urge students to download the Jeopardy-style game to see how they really do in identifying fake news. There are three predominant types of news…
How to spot fake news
by Michael Johnson Title How to spot fake news Description There has been a lot of talk lately about “fake news” because it has been particularly prevalent during the recent 2016 Presidential election campaign. According to a recent Pew Research Center study, 62 percent of Americans get their news from social media sites and 44…
Journalists as professional skeptics
by Kristin Taylor Title: Journalists as Professional Skeptics Description The first lesson explores ethical decision-making about what to publish and the importance of verification in that process. It is a case study that puts students in the role of an editor as they walk through a hypothetical story pitch and consequences of publishing an unverified…
Solutions journalism in student publications
by Kristin Taylor Title Solutions journalism in student publications Description Critics accuse the news media of only reporting bad news, but journalists must investigate and report on problems. One alternative to reporting solely on the problem is to report on how people and communities are seeking to solve those problems. This form of investigative journalism…
News v. public relations
by Kristin Taylor Title News vs. Public Relations Description The community gets information about what is happening at school through different publications, but not all of these publications are journalistic. In this lesson, students will differentiate between student reporting and school public relations by comparing and contrasting student publications with school public relations content such…
Spin and how it works
by Michael Johnson Title Spin and how it works Description In this lesson, students pick up where they left off in propaganda techniques as well as the concept of “spin” and discuss how politicians use these techniques to sway public opinion. Students will identify propaganda used in past and current ads and create their own…
Fake news in an ever-changing media environment
by Jeff Kocur Title Fake news in an ever-changing media environment Description In the 21st century, we choose the media sources we consume in an increasingly passive manner. Stories show up in our news feeds and social media feeds, or in forwarded emails; often we don’t know the sources, or the sources look familiar, but…