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News v. public relations
by Kristin Taylor Title News vs. Public Relations Description The community gets information about what is happening at school through different publications, but not all of these publications are journalistic. In this lesson, students will differentiate between student reporting and school public relations by comparing and contrasting student publications with school public relations content such…
News v. public relations
Our second Tools of Truth lesson addresses fake news by helping communities differentiate between public relations and journalistic news. The entire package will be available Wed., Aug. 30. The Tools Truth package consists of more than 20 lessons on how to deal with fake news in four categories: censorship, satire, sloppy reporting and deceptive news. This…
What should go into an editorial policy?
What should not? QT3
Editorial policies are the foundations for your journalism program. Often short, these statements address forum status, who makes final decisions of content and prior review. Think of it this way: a strong policy is prescriptive. It says what students will do. A policy is like a constitution and sets the legal framework for student media….
How the media frame the news
and what journalists should consider
by Maggie Cogar Title How the media frame the news and what journalists should consider *The lesson plan “How people interpret the news and why it matters” is meant to be used before this lesson. It will help give students a background on news interpretation and processing before moving on to news framing and effects….
What are native ads and sponsored content
and what issues do they raise?
by John Bowen Title What are native advertising and sponsored content and what issues do they raise? Description — first in a sequence Questions of fake news and disinformation arise almost daily. Citizens also face information spread by sponsored content, an approach to storytelling designed to bring needed revenue to news media. The trouble is…
Fake news in an ever-changing media environment
by Jeff Kocur Title Fake news in an ever-changing media environment Description In the 21st century, we choose the media sources we consume in an increasingly passive manner. Stories show up in our news feeds and social media feeds, or in forwarded emails; often we don’t know the sources, or the sources look familiar, but…
How well can your students
recognize sponsored content?
by John Bowen Title How well can your students recognize sponsored content? Description — third in the sequence Because of the rapid spread of sponsored content, students may have to decide whether to accept sponsored content in their student media. How well can they recognize it and what would they do once they recognize it?…
What happens when a journalist
gets it wrong?
by Jeff Kocur Title What happens when a journalist gets it wrong? Description Inaccurate reporting is not the same as fake news, but it can carry the same consequence. What are the forces at play that compel journalists to strive for accuracy? How do media organizations stay accountable for the work of their journalists? What…
Sponsored content and native ads:
Community education
by John Bowen Title Sponsored content and native ads: Community education Description — fourth in the sequence From previous lessons, student journalists should be aware of native ads and sponsored content and the importance of understanding the issues they raise. Now, they take this awareness and knowledge a step further and become the teachers to…
Resources
Resources for sponsored content/native advertising • 12 examples of native ads (and why they work) http://www.copyblogger.com/examples-of-native-ads/ •3 examples of branded content marketing done really, really well http://oursocialtimes.com/3-examples-of-branded-content-marketing-done-really-really-well/ • 7 great examples of branded content http://www.creativebloq.com/branding/7-great-examples-branded-content-61620674 • An ethical framework for sponsored content http://www.wnyc.org/story/307741-ethical-framework-sponsored-content/ * Article or ad? When it comes to native advertising, no…
Developing guidelines for the use of
sponsored content in your student media
by John Bowen Title Developing guidelines for the possible use of sponsored content (or native ads) in your student media Description –– second in the sponsored news sequence Because of the rapid spread of sponsored content or native advertising, it is possible your students will have to decide whether to use them in their student…
Creating, publishing Storify news
about native ads, sponsored content
by John Bowen Title Activity: Creating and publishing a Storify on news about native ads and sponsored content Description This lesson should follow other lessons on sponsored content. To help maintain student awareness of native ads and sponsored content, students will create Storify news stories and publish them to keep themselves and their communities aware…