5 Reasons to Change the Name of Your Newspaper Staff to a News Staff

I’d struggled for years with my staff on how to make sure the web was integrated fully into the program and not just seen as an add-on. Unfortunately, new things are often seen as add-ons, even if they’ve been around for more than a decade. I’d tried a lot of things throughout the years to get the staffs to buy-in to the web being equals with the other, more established staffs. I did everything from give web its own hour to appoint editors that were specific to the web. However, nothing seemed to stick like I wanted it to.

This past year, I tried yet another restructuring — and I think it stuck. I combined the web and newspaper staffs into one hour and we renamed the hour to the News Staff.

I’m not sure why it took me so long to do this. We had tried combining the staffs into the same hour before, but never rebranded the name of the hour. Maybe it was that. Maybe the Covid year reset thinking for staffers too. For whatever reason, it seems to have worked so let me give you five tips on why I think it’s a good idea to rebrand your newspaper and online staffs to a news staff.

1. It helps staffers not see one as better than the other

For the majority of schools, the newspaper is probably well established and been around for decades. Unless you’re at a new school where both were introduced at the same time, the web was probably added recently and staffers see it as an extra. For many, they see the more established one as be

Written By: Aaron Manfull