Advisers Institute

Advisers Institute

July 5-8, 2021, New Orleans

JEA Advisers Institute brings journalism teachers from across the country together for a week of adviser-specific training and networking.

JEA member in-person and online supplement (includes T-shirt) — $155
Nonmember in-person and online supplement (includes T-shirt) — $170
JEA member online supplement — $60
Nonmember online supplement — $85

Registration for the online supplement is open through Aug. 15. Online supplement content is available through Sept. 15.

Download on-site release forms.


An online supplement will be available for all in-person attendees or can be purchased as a standalone item. The online portal will have on-demand videos and discussion boards. Watch the videos for professional development or stream to your classroom when you head back to school. Online supplement content is available through Sept. 15.

Online supplement tracks


  • Publication evaluation
  • Defining your audience
  • Tools
  • Social media
  • Fundraising
  • Advertising and sales
  • Marketing events


  • Kinds of sports coverage
  • Game day coverage
  • Story angles
  • Enterprise stories
  • Interview tips


  • Dominant visuals
  • Alternative story formats
  • Layout and composition
  • Mistakes to avoid
  • InDesign tips
  • Consistency
  • Typography
  • Photo packages
  • Modes of coverage
  • Smart and pretty design

Online newspaper management:

  • Social media
  • Multi tools
  • Story packages
  • Audio stories
  • Staff manual
  • Media tips


  • Interviewing
  • Using data and research
  • Observation writing
  • Narrative storytelling
  • Breaking news and events
  • Structure
  • Leads
  • Covering controversy

Social media:

  • Storytelling
  • Branding
  • Tools
  • Live reporting
  • Quality control
  • Managing comments
  • Content strategies


  • Visual storytelling
  • Photo ethics
  • Photoshop manipulations
  • Camera modes
  • Light
  • Photo stories
  • Photos from phones
  • Environmental portraits
  • Basic workflow


  • Teach building blocks and construction options
  • Tell the story with A-roll
  • Show the story with B-roll
  • Ways to provide feedback

Copy editing:

  • Proofing versus Editing
  • Micro editing
  • Line editing
  • Macro editing
  • Content editing
  • Headlines and captions

The 2021 JEA Advisers Institute will return in person Monday, July 5 through Thursday, July 8. For those not able to attend, an online supplement is available with on-demand videos, discussion boards and access to adviser meetups.


Monday’s events is the first conference session starting at 8 p.m. On Tuesday, breakout sessions begin at 9 a.m. and end at 5 p.m. On Wednesday, all attendees will participate in our team storytelling workshop. This all-day event gets everyone out of the hotel to experience New Orleans. The Institute ends by noon on Thursday.

LOCATION – Ace Hotel New Orleans

The Ace Hotel New Orleans is the official hotel of the Advisers Institute and provides top quality meeting and sleeping rooms as well as an artistic atmosphere for low room rates. We encourage all attendees to stay at the Ace Hotel, which will house all conference activities. The guest rooms are one of a kind. You won’t be disappointed. 

To reserve rooms, follow this LINK to receive a group rate of $135 per night, inclusive of resort fee, but exclusive of tax. The cut-off date to receive the special group rate is June 4, 2021.

You can also use code JEA2021 in the promo code section of the reservations website.


Regardless of your experience level or the type of publications you advise, the Journalism Education Association Advisers Institute has programming specifically for you:

  • differentiated instruction strategies
  • technology in the classroom
  • subject-specific professional learning community participation
  • essential learner outcomes in a 21st-century classroom
  • media literacy, ethical journalism
  • preparation and testing for Certified Journalism Educator and Master Journalism Educator status

View the complete program.

Keynote speaker – Lynn Walsh

Build trust into your journalism curriculum
Learn what national research and polls say about trust in news (hint: it’s not good) and find out what journalists are doing to combat the problem. See how you can bring these lessons and tips into your own classroom.

Lynn Walsh is the assistant director of Trusting News. An Emmy award-winning journalist, Walsh has worked in investigative journalism at the national level and locally in California, Ohio, Texas and Florida. She is the former ethics chair for the Society of Professional Journalists and a past national president for the organization. Based in San Diego, Walsh is an adjunct professor and freelance journalist.


For attendees flying in, Louis Armstrong New Orleans International Airport Airport serves all major airlines. A taxi or Uber is generally the best way to get to the hotel.

For questions, contact Kelly Glasscock


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