Standards for the Exam

JEA's full Standards for Journalism Educators.

#1A – Knowledge of Curriculum and Content/Classroom
1A.4. A solid foundation in law and ethics as it applies to scholastic media, including First Amendment-related rights and responsibilities

• important court cases related to scholastic journalism and media law
• censorship and prior review
• forums
• editorial policies
• libel
• invasion of privacy
• copyright
• FERPA
• obscenity, profanity
• codes of ethics (JEA, SPJ and others)

1A.5. The history and evolution of media; functions, limitations and influences of media in society

• role of journalism in a democratic society
• five freedoms of the First Amendment
• role of student media in secondary schools
• Yellow Journalism and other historical trends
• credible research methods
• online media and its impact on traditional print media

1A.8. A variety of forms of journalistic writing (i.e. news, features, opinion, etc.) and their appropriate style (i.e. Associated Press, multiple sources with attribution, punctuation, etc.); additional forms unique to journalism (i.e. headlines, cutlines, plus visual presentations, etc.)

1A.9. Importance of matching language use, angle and style with intended audience

• inverted pyramid
• headlines and cutlines/captions
• lead/lede
• AP style
• direct and indirect quotes
• characteristics of news, feature
• types of opinion writing

1A.10. Value of and skills needed to package media products effectively, using various forms of journalistic design utilizing a range of visual, auditory and interactive methods for a variety of media

1B.7. The importance of effective information design for all media

• principles of design
• visual entry points
• grid/column structure
• typography
• use of legally obtained images/sound
• alternative story forms
• readability/navigation
• basic Web design (non-technical)

1A.11. Value of photojournalism to tell stories in compelling ways

• telling the whole story (before, during, after)
• variety of angles, distances (close, medium, wide, high, low)
• aperture, ISO, shutter speed, light
• basic photo manipulation
• photo vs. photo illustration
• rule of thirds (contnued on next page)

1A.6. News values for today’s media consumers

• hard and soft news
• timeliness, proximity, human interest, conflict, impact, prominence
• breaking news

1A.7. The writing process as it relates to journalism (brainstorming, questioning, reporting, gathering and synthesizing information, writing, editing and evaluating the final media product)

1A.8. A variety of forms of journalistic writing (i.e. news, features, opinion, etc.) and their appropriate style (i.e. Associated Press, multiple sources with attribution, punctuation, etc.); additional forms unique to journalism (i.e. headlines, cutlines, plus visual presentations, etc.)

1A.9. Importance of matching language use, angle and style with intended audience

• inverted pyramid
• headlines and cutlines/captions
• lead/lede
• AP style
• direct and indirect quotes
• characteristics of news, feature
• types of opinion writing1A.10. Value of and skills needed to package media products effectively, using various forms of journalistic design utilizing a range of visual, auditory and interactive methods for a variety of media

1B.7. The importance of effective information design for all media

• principles of design
• visual entry points
• grid/column structure
• typography
• use of legally obtained images/sound
• alternative story forms
• readability/navigation
• basic Web design (non-technical)

1A.11. Value of photojournalism to tell stories in compelling ways

• telling the whole story (before, during, after)
• variety of angles, distances (close, medium, wide, high, low)
• aperture, ISO, shutter speed, light
• basic photo manipulation
• photo vs. photo illustration
• rule of thirds
• photo types: environmental portraits, mugshots
• composition techniques (framing, repetition, leading lines, simplicity, silhouette)

1B.4. The value of technology for today’s and tomorrow’s media

1B.6. The role of leadership training, fiscal responsibility, conflict resolution and time management in student publications production

• staff management (including deadlines, conflict resolution)
• staff manual
• business and advertising practices
• scholastic journalism organizations (including their programs, services)
• working with administrators

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