The Journalism Education Association has scheduled Scholastic Journalism Week for Feb. 19-25, 2017. How you help promote this week is entirely up to you. It is hoped that your involvement and that of your students will serve to raise community consciousness regarding the benefits of scholastic journalism. Your students will learn from both the promotion and their celebration of an event holding major significance for them.
Use this resolution template, created by Stan Zoller, MJE, to encourage your school board, city council, county board or even student council to declare the week Scholastic Journalism Week in your area.
- Follow Scholastic Journalism Week on Twitter. @ScholasticJWeek / Hashtag #SJW2017
Logo design contest – Using the theme “The Communities We Cover,” create a logo for us to use for 2017 Scholastic Journalism Week promotional materials and on social media. The winning logo and designer will be revealed Friday, Nov. 11, 2016, at the JEA/NSPA National High School Journalism Convention in Indianapolis. The winner need not be present to win. Judges will decide on the winning logo prior to the convention. This year’s theme, “The Communities We Cover,” is all about affecting change through student media. We will be asking staffs to submit stories the produced that gave a voice to the voiceless. Create your logo with the theme in mind.
Guidelines for submission
- Event title: Scholastic Journalism Week “The Communities We Cover.”
- Target market: Schools with journalism programs
- Color required: Full color but logo must also work in B&W
- Vector logo (Adobe Illustrator, InDesign, etc.)
- Submit your logo in JPEG or PDF format
- Datasheet (specifying fonts and Pantone colors)
- Include a short rationale with the thinking behind your logo
- Include your name, school name, your publication, your grade level, email address and phone number. Also include your Twitter and Instagram handles if you have them so we can promote your entry!
- Deadline: Tuesday, November 1, 2016
- Submit your entries to: firstname.lastname@example.org
- The Communities We Cover: Staff Spotlight Series – Apply to be one of 15 schools to be featured on the JEA Facebook page leading up to Scholastic Journalism Week. Fifteen staffs will be featured Application: http://bit.ly/1CoYUDE. Submission deadline Late January, 2017. More details to follow.
- Society of Professional Journalists and Journalism Education Association Essay Contest. JEA and the Society of Professional Journalists asks: “Why is it important for journalists to seek the news and report it?” 300-500 words. Information on the 2017 contest coming soon.
More time consuming/may take more than a little effort
- Take some video of your upcoming deadline. Post it online, via Facebook or Twitter to show your community what a scholastic publication goes through to share all the news that’s fit to print, or record the memories that make the year.
- Portrait project: Draw attention to the week and your staff. Assign students a portrait project. There is a great lesson in the Spring 2011 issue of Communication: Journalism Education Today that gives 20 ways to take stunning portraits. Depending on access to photography equipment, students could check out cameras for a day with a partner or group and head out on campus to get their portrait taken (you could even specify that their portrait be taken with a cellphone camera for additional challenge). They then come back to the lab, upload their photos and chose one portrait of themselves that they feel encompasses their personality and who they are. Share them as a staff and then share them with your community. Mount them and put each staffer’s name on his or her portrait. Then use a wall outside your publication office or an empty trophy case to display the photos.
- Have an “Amazing Race”-style First Amendment scavenger hunt. Students are given clues related to each of the Five Freedoms scattered around the school (eg. “speech” clue hidden on the speaker). Kids have to find each item, then go on to the next clue. Prizes are given to the first three to complete the list.
- Pass out “Newsies Night” movie tickets. Show the movie “Newsies” after school on your school’s big screen and buy popcorn to give away. The “tickets” are just quarter fliers … but the kids will have to say one of the freedoms of the First Amendment to get in as well.
- Hold a “Meet the Press” event at your school. Send out invitations (either tangible ones or email) and invite your school’s staff and administrators to a short after-school get-together. Buy or make Scholastic Journalism Week-themed cake or cookies, have soft drinks available, have your entire publication staff in attendance and schmooze it up. Send thank-you cards after the event letting those who attended how much you appreciate their support.
- Promote yourself. Use this week as a special way to recruit. Send out a celebration packet to your feeder schools, send it with some of your staffers. Create a brochure to advertise your program and suggest easy ways those in your community could get involved.
- Send thank-you notes to advertisers and/or other people in your community who consistently help you out.
- Take a few minutes of your day during the week to share an issue of Superman #706 which focuses almost entirely on Daily Planet editor Perry White and the problems he faces with eerily modern day problems like decreased readership. The effort in this is to find the actual issue.
- Have your students tweet about the First Amendment and moments during the week they think about those freedoms. Use the hashtag #sjw2016 so we can all follow your tweets!
- Celebrate the week by conducting short lessons on each of the Five Freedoms, one each day.
- Have your students take each day to conduct polls of the student body about those freedoms, what they know, but more importantly educating them on what they don’t know. Culminate the week with a penny drive for the Student Press Law Center.
- Change your profile pic on Facebook to the SJW poster.
- Write a status update during the week about why you consider scholastic journalism essential to your school, or why you continue to be a part of scholastic journalism. Share your passion, share your inspiration. What keeps you going?
- Encourage your students to do the same as #7.
- Celebrate yourself, at the end of the week, treat yourself to something special (whether it’s a cup of your favorite coffee, a pedi/mani, maybe a massage). You, as an adviser, do so much to support what your students do, you deserve to take some time to yourself.
- Take the TAO of Journalism Pledge. www.taoofjournalism.org. Then, when your staff takes the pledge, take a photo of each person taking the pledge and a group photo to commemorate the event.
- Have your staff attend the school board meeting during the week. PACK THE HOUSE! Maybe even be proactive and attend the meeting but also address the board about the value of journalism in the curriculum and of free and responsible student news media serving the community.
- Print posters from this page for the week and put them up all over your school the Friday evening before so students see them at the beginning of the week.
- Set up morning announcements for each day (available at the SJW website from JEA). Have them either read over the intercom or broadcast via your television broadcast class (if possible).
- Have your staffers wear their staff shirts, 45words shirts, or anything and everything related to journalism at least once during the week at the same time. JEA Bookstore
- Have your students take a day to write a letter to your local paper about the importance of journalism to them, the school, etc.
- Do Something! Don’t let the week slip by!
- Distribute business cards with the First Amendment on them on Monday. Then, have your staff members head out into the cafeteria during lunch one of the days and pass out candy to every kid who can correctly recite (without their card) the Five Freedoms of the First Amendment.
Some ideas for the week from Tom Gayda, MJE
Guest speakers. Invite a local pro or former student made good to come and speak to your classes.
Party. During class or after school, have a party to celebrate the week.
No work worknight. Like a party. Plan to stay after school for fun only, no deadlines.
PR. Send nice notes to faculty who help you out a lot. Leave them candy or snacks in the lounge.
Hang out with other area schools. Invite them to your party or challenge them to some kind of competition.
Write letters to the editor. Have students write letters to the local paper detailing their love of scholastic journalism.
Have a press conference. Have a local politician, athlete or school administrator come to class and let students ask questions.
Exchangeapolooza. Send your publications to other schools or spend time looking through the ones you get for fresh ideas. Celebrate others.
Try something new. Live it up. Break from the norm. Do something cool you hear other schools always talk about. I’m going to try to get my students to sell ads!
Clean. It is almost spring…
Participate in SPLC Penny War. Raise money for a good cause!
Clip stories/ideas/designs. Create a visual library from your favorite publications.
Visit feeder schools. Get to know the middle schoolers who will one day take over.
Compete! We’re kicking off a contest next week, everyone can play!
Decorate. Make sure people know it is SJW by decorating your hallway area and classroom.